Trade, Representation & Distribution
RTG acts as your commercial presence on the ground in African markets: we identify, qualify and develop distributors, represent your company in negotiations and trade fairs, develop B2B buyers and open access to public tenders — without you building a subsidiary first.
How do I find a reliable distribution partner in Africa?
Reliable distribution starts with evidence, not directories. We map the channel, interview candidates, check references, financial standing and technical capability, and test how a partner actually sells. Appointment follows a structured qualification — and we stay engaged to develop the partner after signing.
- Local commercial representation and business development; a fractional sales and partnerships team
- Distributor identification, appointment and development
- Buyer and customer development, B2B introductions and negotiations
- Public procurement and tender access across Africa and major multilateral procurement bodies
- Trade fair and industry event representation
- Strategic sourcing of European products and technology for African buyers
Public tenders in Africa: how suppliers get access
Public procurement is a major demand channel for equipment, infrastructure and services. Eligibility rules, local-content requirements and registration differ by country and institution. We identify relevant tenders early, assess eligibility — including frameworks such as B-BBEE in South Africa — and position your offer with the right local structure.
How we work
- 01
Understand
Your capabilities, objectives and ambitions.
- 02
Assess
Demand, competition, regulation and commercial viability.
- 03
Connect
Customers, suppliers, partners, investors and institutions.
- 04
Structure
The entry model, partnership, consortium or financing.
- 05
Execute & grow
Market entry, transactions, representation and expansion.
Frequently asked questions
What is the difference between a distributor and a sales agent?
A distributor buys and resells your product, holding stock and margin risk; an agent sells on your behalf for commission. Distributors give stronger market commitment but less price control; agents keep you closer to the customer. We help you choose — and contract — the right model per market.
Can RTG represent us at trade fairs in Africa?
Yes. We represent European companies at selected trade fairs and industry events — presenting your offer, qualifying leads and following up locally after the event, which is where most fair contacts are usually lost.