Frequently asked questions
Direct answers to the questions European companies ask most about entering African markets — from distributor searches and subsidiaries to B-BBEE and export credit financing.
Frequently asked questions
How do I find a reliable distribution partner in Africa?
Start with evidence, not directories: map the channel, interview candidates, check references, financial standing and technical capability, and test how a partner actually sells before appointing them. RTG runs this qualification on the ground and stays engaged after signing.
Do I need a local subsidiary to sell in South Africa?
No. Most European companies start with distributors, agents or a representation partner. A subsidiary becomes relevant for local stock, public tenders or a permanent team. Choose the lightest model that still reaches your customers.
What is B-BBEE and what does it mean for German companies?
B-BBEE is South Africa’s economic transformation scorecard. It influences eligibility for public tenders and corporate supply chains. Foreign companies can improve their level through local partnership, skills and procurement structures — plan it before choosing your entry model.
How do German companies finance large equipment sales to African buyers?
Through export credit agency financing: the Hermesdeckung insures the buyer credit, enabling a bank to lend long-term at competitive rates. The buyer pays over years; the exporter is paid on delivery. Eligibility depends on content, buyer risk and structure.
How is a market entry partner different from a chamber of commerce?
Chambers of commerce are valuable for networking, market information and official services such as delegations and trade fairs. A market entry partner like RTG executes inside your mandate: qualifying distributors, negotiating, structuring deals and staying until the business runs. The two complement each other.
What does an engagement with RTG look like?
Engagements range from advisory mandates and representation retainers to distribution arrangements and project development mandates. The form follows the opportunity. Every engagement starts with an introductory call.